June 2017 Update (Plus, How To Finish Songs Faster)

Let’s get straight into it… first, the video, then, the post…

Total fan count grew from 5,215 to 6,879... again, mostly via Twitter and Instagram marketing.

I’ve decided to discontinue the Twitter and Instagram marketing, as I’m not convinced it’s making a significant dent in the marketing. Yes, it boosts fan count, but some (or most?) of these people aren’t real fans who followed me because they love my music. They just followed me because I followed them. Some do actually listen to my music and message me about it, but they are the exceptions.

Without the Twitter and Instagram marketing, monthly fan growth will slow, but I’m ok with that.

I’m realizing that the larger issue is the lack of a brand and “sound”. Perhaps “brand” is a dirty word to you, because it sounds sleazy, but whether you like it or not, if you want to be an artist in the 21st century, you need to build a brand.

It’s not enough to be a great producer. There’s already lots of great producers out there who no one cares about because they don’t have a brand.

When I say “brand”, I’m referring to the whole package… the music itself and how unique and compelling it is, plus the image, the lyrics, the values, and so on.

Some of you have even pointed this out to me via email. That while my overall production quality is getting quite professional, my music still lacks that unique identifier…

You’ve probably heard of a band called the Red Hot Chili Peppers. If you have, you could probably identify that band purely based on their music. Their sound is so uniquely theirs, that it’s impossible to mistake them for someone else.

So that’s what I want to work on. Figure out what that is. The sound. The statement. The identity.

Instead of trying to make a better version of The Chainsmokers, Flume and Martin Garrix (like a lot of producers seem to be attempting), I want to explore creating something more different. Otherwise, I’ll only ever be a “me too” producer.

“Always be a first rate version of yourself and not a second rate version of someone else.”

– Judy Garland

Like I’ve mentioned elsewhere, I’d like to find a way to bring the rock n’ roll and the blues into EDM.

Right now, mainstream EDM seems to be quite homogeneous.

That is, everyone’s making the same stuff:

  • Future bass chords.
  • Female vocalist singing lyrics about falling in love or breaking up.
  • The standard future bass and trap snares.
  • Horns drenched in reverb.
  • Finger snaps.
  • Vocals pitch up an octave and pushed into background.

I understand I’m making a huge generalization here, and that there are other genres and types of electronic music. I’m referring to mainstream styles.

I started my musical journey with the guitar, listening to bands like AC/DC, Guns N’ Roses, Motley Crue, and similar.

Where’s the Led Zeppelin of the EDM world?

I’m not sure.

Continuing on with the update…

I remixed Despacito, the Justin Bieber collab with Luis Fonsi and Daddy Yankee. And this time, instead of dragging it out, I bounced everything to audio as I went and got the whole track done in less than half the time any of my other tracks have taken (<20 hours).

Check it out:

If the video won’t play on your device, try listening on Facebook.

Let me know what you think in the comments.

The club track (Get Down And Dance) from last month is finished, but I wanted to get the Despacito remix out first since it’s hot right now.

Get Down and Dance is due out in the next few weeks.

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Anyway, that’s it for this month.

In the comments, let me know what you think about my Despacito remix, and fill me in on what’s been happening for you this month.

P.S. Shout out to Soundgym. I’m using them to train my ears for mixing (think of it as deliberate practice for your ears) and I’m hearing some good results.

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