On The Opportunity Cost Of Marketing Prematurely – Progress Update November 2016


Little has changed since last month.

I’m still focused 100% on honing my chops.

No marketing. No churning out songs. No emailing labels and managers to sign me.


Because like I mentioned before, I believe I’ll get the highest return on my time studying music (for now…). If I spend time marketing prematurely, I’ll sacrifice time I could have spent studying music. That means my music chops won’t improve as quickly, and the quality of my music will suffer as a result.

With that said, however, I plan to market at least one song according to Budi’s Music Marketing Academy process before the end of the year. Based on my current skill level, I’m getting close to firing up the marketing engine (in other words, once my skills reach a certain level, it makes sense to spend less time studying and more time marketing).

Then, in 2017, I can hit the ground running with a repeatable marketing process for my music.

Anyhow –

What did I do during the last 30 days, and what will I do for the following 30 days to keep things moving forward?

In the last 30 days…

  • I’ve been mostly focused on finalizing a song. I’m about to get it mastered, and then I’ll ship it out.
  • I analysed a Calvin Harris song in-depth and discovered one of the simple formulas he uses to churn out hit songs again and again.
  • Finally, I attempted to get interviews with some of the biggest names in the music industry (including Max Martin, the legendary songwriter, and Mark Gillespie at THREE SIX ZERO, Calvin Harris’ manager) to ask them about the secrets of success but to no avail. They’re all too busy and/or not interested in talking with an unknown producer. I’ll keep trying.

And over the next 30 days…

  • I’ll finalize the new song (currently named “Hold On”), get it mastered and commence marketing. If you don’t want to miss the release, sign up to my email list.
  • I’ll complete Hook Theory 1 and Hook Theory 2
  • I’ll analyse several more songs in-depth (let me know if you want me to share my analysis process and some of the lessons learned – such as the formula from Calvin Harris’ My Way)

Onwards and upwards!

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