Progress Update February 2017 – NEW Track, How To Study Songwriting And An EDM Case Study
My total fan count grew from 315 to 579, an increase of 83.81%.
The main growth came from Facebook. I invited everyone on my Facebook friends list to “like” the John Lavido Facebook Page. Twitter and Instagram also contributed to the jump.
Most importantly, another 27 people joined the email list. I’ve said it before and I’m sure I’ll say it again, the email list is the most valuable asset out of all the various platforms. People say “email is dead”, but it still beats social media in almost every way. While I’ll be growing my fan base on social media, I’ll be paying close attention to the email list as I think it’s a much more accurate measure of how large or engaged my fan base is.
I wrote out 18 songs by hand – with a pen and paper (aka. “lyric hour”).
One of the learning strategies that worked well for me in business and marketing was writing out old advertisements by hand.
I copied out ads with a pen and notepad for an hour a day, for many months. The technique was recommended by one of the world’s greatest copywriters. While it was “simple”, it was hard work. This motivated me to do it, because I knew that most people would read about it but never actually do the exercise (because most people are lazy and want the easy way).
I’m applying the same strategy to learning music production and songwriting.
In January, I focused on lyrics and songwriting. I’d take a song from Rolling Stone’s “Greatest Songs of All Time” list, and write out the lyrics with a pen and paper. In the end, I wrote out 18 songs by hand over January.
Why focus on lyrics and melody?
Because I want to hit the mainstream. In the mainstream, lyrics and melody are more important than the latest sound design techniques. While the production still needs to be top notch, it’s the lyrics, it’s the melody and hook that makes or breaks mainstream songs.
I wrote, sang and produced a new track.
Based on what I learned from copying and analysing some of the greatest songs of all time, I wrote my own song.
Then I sang it, and produced it.
It’s worth point out that I forced myself to make the song as perfect as possible BEFORE I even opened up Logic.
I used my guitar and a notepad to get everything working.
Because I knew that once I opened the DAW, I would stop thinking about the songwriting and start focusing on reverbs, delays, mixing, and so on. Also, I knew that if I could get the song to sound great on the guitar, then it would sound good once I had produced it. On the other hand, if I couldn’t get the song to sound good on the guitar, stellar production wouldn’t help. The production would only highlight the weaknesses.
I’ll be releasing this track in the next few weeks. If you want a sneak peak, check out this Instagram post.
I was featured in a case study on EDMProd.
The last thing worth mentioning from January 2017 is the case study I released with Sam Matla over at EDMProd. Sam was impressed with how much progress I made over the last 12 months.
The reason John has made more progress in 12 months than anyone else I’ve ever seen is because of his systematic/deliberate approach to learning, and that’s exactly what this case study is about. – Sam Matla
. . .
In February, 2017…
- Finalise “Your Face” (the new track!) and promote the hell out of it. I have a good feeling about this one.
- Write another article on deliberate practice after interviewing Anders Ericcson, the world’s foremost expert on learning and elite performance.
- Start (and probably finish) my next track. It’s almost done. I’ve just gotta add ELY’s vocals in and then it’ll be good to go.
. . .